Client: Melanj Hair

Genre: Interview

Project Summary: Get to know the powerful women and sisters behind Melanj Hair, a premium provider of human hair extensions tailored to curls, coils, and kinks. During the creative process, the goal was to highlight Nikki and Whitney's natural charisma and sisterly bond while simultaneously informing customers about what the brand offers. This vision was achieved through the use of various graphic overlays, including dancing burritos, customer photos, and custom text graphics, among others. Additionally, the B-camera angle and sound effects were specifically utilized to emphasize important brand info/updates reactions, humor, and heart.